The ABC's of Online Networking

We all know that online networking is important, but for those just getting started it’s a huge landscape to navigate. Where do you invest your energy first? How do you choose the channels most beneficial for you? When do you make the crossover from virtual connections to handshakes?

Below I attempted to make sense of it all in the easiest lineage I could—the alphabet. For those just getting started, I suggest taking a peak and making sure you are hitting the majority of these in some capacity—and for those online networking leaders I suggest taking a peak and making sure your ego didn’t accidentally blind you from the basics. (hey, its been known to happen ) This list includes sites, people, engines, applications, and tips on how to best research, establish and network yourself online.

A-    All the engines. Ask.com, Alltheweb.com, About.com, AltaVista.com-make sure you research your presence in as many places as you can before beginning to network.
B-    Brand. What words do you want to be associated with your name? Decide on your personal brand before pushing it.
C-    Classmates.com. Although it may not be dancing in the spotlight with newer social networks, it’s a great way of rekindling old friendships that can become new colleagues & confidents.
D-    Digg.com. For networking? Yes. Used best for establishing content-driven relationships with like-minded industry types. Starting dialogs & discussions.
E-    Endorsements. Erase any doubts by requesting endorsements from past colleagues, mentors, and friends on LinkedIn.com, personal sites, etc.
F-    Facebook.com. Get on it. Use it. Keep it professional. Flourish.
G-    Goals. Make sure you have established goals for your efforts. Know the people you want to interact with & the industry trends you want to be associated with.
H-    How to Change the World” blog. Read it. Guy Kawasaki’s blog—“A practical blog for impractical people” covers everything anyone may need to stay motivated and get ahead. Just trust me.
I-     Identity Management Sites. Check out Naymz.com & Ziggs.com. Great sites to help evolve and manage your brand.
J-     Joking & Jesting. Keep it to a minimum initially. Be sure to establish a presence before taking to informal interactions with other industry professionals.
K-    Keywords. Set up the relevant ones to come to you via Google alerts, RSS feeds, e-mail newsletters, etc. Know your valuable Keywords.
L-    LinkedIn.com. Get on it. Use it. Keep it Professional. Link up.
M-    Market Yourself. Treat your name as a client. Build up your skills, and strengthen your weakness. Make sure you are meeting your audience’s expectations.
N-    Netiquette. Be sure to follow the appropriate guidelines when interacting online. Wade in—don’t jump, never spam, be patient, etc.
O-    Online Reputation Management. Follow @andybeal or read MarketingPilgrim for more on this. Know what is being said about you (and your company) and react accordingly.
P-    Persistency. Get a top-notch coffee maker, subscribe to motivational quotes, and understand—Online Networking is NOT a part-time job.
Q-    Questions. Ask them. Don’t shy from embracing your newbie status with online platforms and communities. Ask questions and reap the benefits of the knowledge available to you.
R-    Read everything. No really--read blogs, reviews, summaries, critiques. Be sure you have the full picture of the network you want to infiltrate.
S-    Support Others. There are a lot of words to go under “S” but this one can’t be ignored. Be sure to return the favor when receiving industry support.
T-    Twitter. Get on it. Use it. Don’t always keep it professional. Tweet yourself a brand.
U-    Use Multiple Tools. Never count on just one platform. Diversify yourself across multiple boards, platforms, networks, etc.
V-    Vlogs. Video Blogs. Anytime you can incorporate your face with your words/knowledge, it’s a win-win.
W-    Webinars. Attend as many as you can, host them on your favorite topics, and reap the rewards of this viral interaction.
X-    XING.com. Get on it. Use it. Keep it professional. Go global.
Y-    You. It all starts with you. What are you waiting for?
Z
-     ZOMG. See below.

So come on people? What did I miss? Is there a tool that has been incredibly beneficial in networking yourself online?
 

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Very nice site!

Very nice site!

Hello! deckdbg interesting

Hello! deckdbg interesting deckdbg site!

Very clever post! Well done!

Very clever post! Well done! Will definitely keep this web version of the alphabet handy for future reference

Very good article. i knew a

Very good article. i knew a majority of the sites listed, however the ones I wasn't aware will definately give an extra online when it comes to social networking and online marketing.

Instant Message and IRC.

Instant Message and IRC. Intelligent conversation in chat rooms with people interested in the same subjects can help bring brand and name recognition.

Great post.. I agree takes

Great post.. I agree takes time to set up and get going but well worth it

Great post. I will use it for

Great post. I will use it for discussion on my show "A Better Way Radio" at www.BlogTalkRadio.com/chefcc

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0v2mh5pezomx8nyv

Useful post, will take a look

Useful post, will take a look at the links. Networking is golden. I got no ego:P

Hi Joanna, Everything you

Hi Joanna,

Everything you mention holds very true, in my opinion. Being genuine, less promotional, and engaged can go a long way when it comes to online networking.

While I was terribly shy at the start, I quickly came out of my shell. In fact, I have gained as much personally from social media as I have professionally.

The time I have invested in it thus far has proved to be well worth the effort.

Once I built up a solid reputation, the promotion of products, services, and even blog posts became far more effective. Sharing information, and reaching out to others helped a lot as well.

As you mentioned, Twitter is a priceless resource. In fact, I rarely turn it off now that I use Tweetdeck. It has all but replaced my Instant Messenger, and has greatly improved my relations with fellow colleagues and clients as well as the way I do business. It is definitely a must have in my books as well.

Thank you for sharing this great post!

Angie Haggstrom

Great post, Joanna!

Great post, Joanna! Bookmarked.

Nice starter

Nice starter post:
"Netiquette" cute. Facebook - good advice - don't act like you're in high school. I wonder if there is something else for "D", DIGG appears to be out of favor these days.

great tips here...and this

great tips here...and this networking stuff must work because i saw this link on Facebook. :)

Another awesome one. I am

Another awesome one. I am tweeting this to those people I know looking right now. :)

Hey great post. I probably

Hey great post.

I probably don't utilize social media for online networking as much as I should. I just have a hard time finding the time in the day to make good use of it.

For "F" I might add "Filters." We can't read everything, use every tool or interact everywhere. We have to make choices. Time is a precious commodity - the only one we can't make more of. I've found it important to set limitations on the information I take in on a daily basis.

Z - ZOMG, this is a great

Z - ZOMG, this is a great post Joanna! ;)

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